Full-Time Web Content Strategist (Tucson, AZ)
Job Description
| Position Title | Web Content Strategist |
| Job Number | 53721 |
| Department | 1701-University Library |
| College/Division | |
| Posted Rate of Pay | $54,314 annually |
| Exempt / Non-Exempt | Exempt |
| Category | Appointed: Professional |
| Departmental Contact | Ellen Lawrence-Barnes |
| Departmental Contact Phone | 520-626-5971 |
| Departmental Contact Email | lawrencee@u.library.arizona.edu |
| Job Open Date | 10-03-2013 |
| Job Close Date | Open Until Filled |
| Review begins on (Continues until position filled) |
10-14-2013 |
| Benefits Eligible | Yes |
| Full Time/Part Time | Full Time |
| Days and Schedule to be Worked | Monday- Friday |
| Number of Hours Worked per Week | 40 |
| Limited to current UA employees only | No |
| Documents required to be attached electronically with this application | Letter of Interest Resume Writing Sample 1 |
| Documents that may be attached electronically or mailed directly to department per instructions below | |
| Additional application instructions (include instructions for submission) |
1. Please fill in the application form completely.2. On the application form, include the names and contact information for 3 direct supervisor references (individuals who have completed your performance evaluation).
3. Attach writing sample that addresses the following: |
| Position Summary | The University of Arizona Libraries seeks a talented, creative individual who has a passion for creating engaging and dynamic web content for great user experiences.We are gearing up for a complete main website rebuild and redesign that includes developing a new information architecture and improving the overall layout, content, and design of the website which the content strategist will play a key role in this project.
This website is the gateway to library resources and services for a university with over 40,000 students and 15,000 employees. The site receives 2 million visits annually, and consists of hundreds of web pages, interacts with dozens of applications, and is edited by dozens of content providers and managers. You will work with project members and stakeholders to re-write, re-think, and re-organize content across the website, as well as workflows related to the lifecycle of web content. There are also many smaller websites and tools that require sensible workflows more usable content and other adjustments to achieve a consistent voice. The Web Content Strategist advises on issues related to content, working on all aspects of the project and contributes to developing a strategy across other channels as needed, such as email notifications and communications, videos, tutorials, and other websites and tools managed by the Libraries. If you are creative, tech savvy, have a knack for tackling complex problems, enjoy working collaboratively across a large organization, and see the value in improving the library website, then we want you to join our team. Outstanding UA benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; UA/ASU/NAU tuition reduction for the employee and qualified family members; state retirement plan; access to UA recreation and cultural activities; and more! |
| Duties and Responsibilities | *Define and implement a voice & tone for the redesigned library website. *Curate and create new web content; write user-friendly, compelling web copy. *Work with stakeholders to draft and publish updated content; includes re-writing, re-thinking, and re-organizing content across the website. *Assess and improve content workflows. *Document and implement best practices and style guides. *Train content providers and editors on best practices in writing for the web. *Conduct user research and analysis to help guide content creation and organization; this may including usability testing, focus groups, user interviews, A/B testing, and analyzing data within Google Analytics. *Participate as a contributing member of the Website Steering Group and the Website Redesign Team. *Collaborate closely with stakeholders across the library, including the Director of Marketing. |
| Arizona Board of Regents Minimum Qualifications | Not applicable for this position. |
| Additional Minimum Qualifications | *Bachelor’s degree in a relevant field (e.g. English, journalism, communications, marketing, business, library science). *5 years relevant experience (e.g. managing web content, developing a content strategy, writing, editing, marketing, public relations). |
| Preferred Qualifications | *Master’s degree in library science, creative writing, English, journalism, communications, marketing, or related field *Writing and editorial experience OR: excellent creative, written, verbal, editorial and media skills. *Demonstrated experience implementing content strategy methods across a variety of channels, including website, email communications, and social media. *Demonstrated experience writing engaging content for the web and a thorough understanding of effective communication in a digital environment. *Experience and passion for assessing audience needs; this may include website user research, such as usability testing, card sorting, and A/B testing. *Knowledge of the principles of user experience design. *Experience conducting content audits, evaluating content. *Experience working effectively on complex projects. involving numerous stakeholders, including experience with facilitation, consensus building, and conflict resolution *Excellent organizational skills, time management skills, and attention to detail. *Experience training staff and/or teaching courses, including building curriculum, using active learning techniques, and assessing learning outcomes. *Experience with content management systems and web development technologies. *Experience analyzing and improving workflows *Experience with Google Analytics and SEO best practices *Knowledge of search engine optimization techniques *Ability to work in a fast-paced, collaborative team environment with changing priorities. *Knowledge of best practices and emerging trends of website usability and writing for usability. |
| Pre-employment Screening Requirements | The University of Arizona conducts pre-employment screening for all positions, which includes a criminal background check, verification of academic credentials, licenses, certifications, and work history. In addition, a check of names and identification documents is conducted on all new employees to ensure they are legally authorized to work in the United States. |
| What kind of criminal background check is required for this position? | This position is non-security sensitive and requires a name-based criminal background check |
| Supplemental Pre-Employment Screening | None |
| Job Category | Computer, Engineering and Technical |
| Departmental Home Page | Click Here |