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25 Oct 2012

Full-Time Sr Content Specialist (Sunnyvale, CA)

Find Law – Posted by TechWhirl Sunnyvale, California, United States

Job Description

Title: Sr Content Specialist
ID: PUB00004164


Primary Objective(s)

We are looking for a senior content specialist to develop, optimize and refine content in the area of consumer-facing legal news, information, and analysis. This position will be based on our Sunnyvale, CA office. This is a full-time position.


FindLaw, a Thomson Reuters business, is the world’s leading provider of online legal information and Internet marketing solutions for law firms. FindLaw has grown significantly since its establishment in 1995, now employing more than 1,000 talented people with global operations in the United States, India and the United Kingdom.

FindLaw’s effective and innovative Internet marketing solutions include award-winning websites, custom video, online attorney profiles, social media solutions, search engine marketing and online advertising to help attorneys grow their business by connecting them with people who need their expertise. FindLaw also owns and operates, the number one destination for consumers with legal needs with more than six million visits each month and home to the largest online legal directory of lawyers. As a trusted source, consumers turn to to learn about a legal topic, solve a legal problem or find a lawyer.

FindLaw fosters a dynamic and customer-centric work culture that thrives on innovation and collaboration. With a distinct focus on attracting and retaining the best talent, the business strives to create an environment that encourages ongoing career development and learning opportunities for employees. As a result, FindLaw boasts the industry’s largest team of online experts, from content editors, Web designers, writers, engineers, SEO strategists to a national network of sales consultants who are committed to delivering excellence for its customers.

Key Responsibilities
– Write original legal information content of interest to consumer audiences, under the direction of a team lead, including:
– Research consumer legal topics using multiple primary and secondary sources;
– Review legal information content for legal accuracy, misstatements of the law, and online usability;
– Correct content for style, grammar, punctuation, and spelling;
– Work with team lead and/or senior editors to constantly refine and improve content creation style; and
– Work with FindLaw Digital Content & Social Media Team to optimize content using best practices in tagging, keyword usage, headline creation, content optimization and basic SEO. [65%]
– Assist team lead in content production and editing tasks as needed, including topic sourcing, copyediting, content performance analysis, and database maintenance. This also includes:
– Monitor content feeds and make updates to spreadsheets, databases, and other related content repositories as needed;
– Track content performance using multiple measures (e.g., traffic, engagement, conversion) and use performance measures to constantly refine content style and improve content performance;
– Identify opportunities for process improvement and writer skill development;
– Constantly update and refine content standards for process, editing, and messaging. [20%]
– Assist team lead in facilitating new content roll-out schedules, and ongoing management of existing consumer content, as needed. [15%]

We are the leading source of intelligent information for the world’s businesses and professionals, providing customers with competitive advantage. Intelligent information is a unique synthesis of human intelligence, industry expertise and innovative technology that provides decision-makers with the knowledge to act, enabling them to make better decisions faster. We deliver this must-have insight to the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization.


Qualifications, Experience, Knowledge and Skills

Minimum Qualifications
– JD required

– 2+ years of professional online media experience required
– Professional legal practice experience a plus, but not required

Knowledge and Skills
– Excellent writing and reporting skills, with ability to write in a conversational tone and demonstrated ability to successfully write for the web, including experience writing for lay audiences
– Basic understanding of HTML and SEO
– Internet savvy with experience using social media tools such as blogs, message boards, social networks, microblogging, social bookmarking and/or social sharing

Ideal Candidate:
– Thrives in a “start up” working environment, but is keenly aware of the special responsibilities that come with writing for a major multi-national information company.
– Has an interest in writing about legal topics for consumer audiences, and following legal news and developments.
– Is comfortable working under an editor and recognizes the importance of constructive feedback.
– Works well in a team environment, embraces change and is highly adaptable.
– Has a reasonable sense of humor, and is fairly broad minded when it comes to content.

At Thomson Reuters, we believe what we do matters. We are passionate about our work, inspired by the impact it has on our business and our customers. As a team, we believe in winning as one – collaborating to reach shared goals, and developing through challenging and meaningful experiences. With over 60,000 employees in more than 100 countries, we work flexibly across boundaries and realize innovations that help shape industries around the world. Making this happen is a dynamic, evolving process, and we count on each employee to be a catalyst in driving our performance – and their own.

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

Intrigued by a challenge as large and fascinating as the world itself? Come join us.

To learn more about what we offer, please visit

More information about Thomson Reuters can be found on

According to the U.S. Citizenship and Immigration Services (USCIS), the H-1B visa cap has been met for the 2013 fiscal year (October 1, 2012-September 30, 2013).

Job: Publishing/Editorial
Primary Location: US-CA-Sunnyvale
Organization: L SLF&C FindLaw
Schedule: Full-time
Education Level: Doctorate Degree (over 19 years)
Job Type: Standard
Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto
Job Segments: Advertising, Business Process, Creative, Database, Developer, Editor, Intellectual Property, Legal, Management, Marketing, Media Publishing, Publishing, Research, SEM, SEO, Technology, Web Design

Job Categories: Content Management/Strategy and Technical Editing. Job Types: Full-Time.

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