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2 May 2013

Full-Time Manager, Content Strategy – Sports (New York, NY)

DIRECTV – Posted by TechWhirl New York, New York, United States

Job Description

We are seeking a candidate with a background in content strategy and web production to join our expanding Digital Media Group. The Sr. Content Strategist, Sports will lead and manage the full lifecycle of development and implementation of on-line sports marketing campaigns, promotions, content and sports experience optimization projects for DMG. The ideal candidate will be an avid and knowledgeable sports fan (including UFC, WWE and boxing) and will be responsible for content planning and regular site updates, particularly related to live events and sports programming. The position will contribute to the development of DIRECTV’s cross platform strategic direction with a focus on creating a compelling sports entertainment experience, continuously improving and innovating for all our platforms, creating solutions that meet business goals, solving usability issues and keeping abreast of developing technologies. The candidate should be a team-player with good communication skills that is eager to support and grow the pay-per-view and sports marketing business.

Reporting to the Director of Digital Content Strategy, this role will collaborate and partner closely with the Product Development and Creative Teams within the Digital Media Group.

Job Responsibilities:

• Lead the discovery process on large projects and accurately scope projects, developing documentation that communicates the user experience, business strategy and best practices
• Build and coordinate a shared vision with multiple departments across organizations (including IT and business sponsors) to gain support for strategic initiatives and balance the needs of multiple stakeholders
• Create and maintain project schedules, track deliverables and establish priorities for self and direct reports
• Manage and develop dedicated team of employees and contractors
• Provide direction for the sports content strategy team, graphic designers, copywriters and integrators through creative briefs and group meetings to help achieve site goals utilizing web best practices, clarify strategic requirements, explain complex ideas clearly and manage expectations
• Provide leadership in defining objectives and strategies for user experience and content
• Work in an independent fashion, solve problems, make decisions and communicate effectively in difficult situations
• Create and format web pages, using both a CMS and in HTML/CSS

• Prior experience (2-4 years) as an interactive content strategist/producer or directly related experience
• Excellent organizational and project management skills with experience managing multiple projects with competing priorities
• Motivated self-starter with the ability to manage multiple projects at a time
• Excellent verbal/written communication and presentation skills including the ability to provide guidance to highly technical professionals, creative professionals and executive management
• Strong written & oral communication as well as presentation skills
• Strong knowledge of web development technologies
• Bachelor’s degree or equivalent required
• Sense of humor a must (Being geeky also a plus)

Software Skills:

• Solid knowledge of HTML and CSS
• Experience with content management systems
• A diverse body of work that demonstrates your ability to work on a variety of different kinds of projects
• Strong ability to plan and work through complex challenges with a team of creative problem-solvers
• Experience working on customer-facing communication of marketing initiatives for entertainment content and/or entertainment technology brands is a BIG plus
• Strong problem solving ability by presenting your most challenging project management solution
Job Online and Customer Experience
Primary LocationNY-New York
Schedule Full-time

Job Categories: Content Management/Strategy. Job Types: Full-Time.

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