-Monitor PPC, search engine rankings and email click-thru reports in real-time and pro-actively make course corrections as warranted by working closely with relevant vendors, Internet development, hosting, content management teams and internal customers.

-Work closely with web editors, Content Management Team, information architects and development/hosting teams to help identify opportunities for increasing conversions on the institution?s websites, improving user-experience and offering more relevant content.

-Project manage digital projects as needed by recruiting relevant team members, managing team activities, and developing project- specific communications.

-Manage online vendor relationships. Vendors include, but are not limited to, Search Engines, SEO and PPC Agency, Email Agency and Web Analytics platform.

REQUIREMENTS:

– Bachelor’s degree in Marketing, Business, Communications, Advertising, or related field.

-5 years of account/project management experience for a large organization with focus in online marketing, communications, and advertising.

-Digital experience and expertise in the following.

-Managing pay-per-click (PPC) campaigns with external Internet search engines, including Google, Yahoo, and Bing

-Improving search engine rankings through search engine optimization (SEO)

-Managing email marketing programs

-Analysis of web analytics data(Omniture and/or Google Analytics) to identify website improvement areas

-Website planning, development, and usability

EOE/M/F/V