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2 Oct 2013

Full-Time Content Development Manager, Alliance Marketing (Cambridge, MA)

Pegasystems – Posted by TechWhirl Cambridge, Massachusetts, United States

Job Description

The Content Development Manager will author high value Sales and Marketing assets aimed at partner radiation and penetration. His/her primary audience is the partner ecosystem and secondarily Pega Sales and Marketing. He/she will create unique and compelling partner value propositions, messaging and positioning documents, and partnership presentations. This person will be a prolific writer and contributor to all forms of Pega and co-branded alliance marketing communications including first and foremost Pega and partner websites, sales portals, as well as partner sales kits, blogging and other social media. This content development manager will be a thought leader in how to effectively partner primarily in “sell with” but also “sell thru” models. The Content Development Manager will align Pega with the partner’s go-to-market strategy and position us as the preferred enabling technology platform of choice. This senior marketing manager in Alliances will help Sales rapidly replicate one client win and go live into adjacent areas of that partner and client organization. This person will help determine and communicate the partner ROI.

Essential Duties and Responsibilities include the following:

% of Job
(highest to lowest)
 Description of Essential Duties and Responsibilities
50%  Increase Digital Marketing of Pega-Partner Joint Solutions

  • Develop, refresh, and expand partner website content
  • Publish to, SalesHub, and partner portals
  • Increase number of visitors, page views, and downloads from partner landing pages
  • Increase blogging and social media networking conversations
30%  Develop Powerful New Partner Sales and Marketing Assets

  • Develop content and presentations for new and experienced partner practitioners
  • Develop partner-facing assets for partners about Pega to help increase awareness and drive pipeline
  • Develop messaging for customers about partners and vice versa
  • Develop partner marketing content for Pega Academy, e.g. Working with Alliances
20%  Build Personal Brands of Pega Champions

  • Identify and publish partner success stories
  • Recognize individuals for excellence in partnering at partner and Pega
  • Provide global alliance organizations with partner awards

Required Qualifications:

  • Bachelor’s Degree in marketing, business, technology or similar discipline
  • 7 – 9+ years’ overall relevant experience
  • 5+ years’ experience with Global System Integrator and Management Consulting Firms
  • 5+ years’ experience with marketing enterprise software solutions
  • Strong digital marketing expertise
  • Strong content development experience
  • Strong written and verbal communication skills
  • BPM and CRM product knowledge

Additional Preferred Qualifications:

  • Advanced Proficiency with Microsoft Excel, Word and Powerpoint, and Outlook
  • Ability to communicate complicated information in a clear, concise and actionable manner
  • Well organized; ability to work on several projects simultaneously
  • Adaptability and flexibility with varying tasks
  • Interpersonal skills to be able to respond to others need and feelings
  • Strong team player and the ability to work under pressure
  • Ability to prioritize and meet strict deadlines
  • High levels of professionalism with strong attention to detail

Core Pega Competencies:

  • Customer Success
  • Drive for Results
  • Integrity and Trust
  • Teamwork
  • Thought Leadership

Travel Requirements:

Minimal, infrequent travel

About Pegasystems:

Pegasystems (NASDAQ: PEGA) revolutionizes how leading organizations optimize customer experience and automate operations. Our patented Build for Change® technology empowers business people to create and evolve their critical business systems. Pegasystems is the recognized leader in business process management and is also ranked as a leader in customer relationship management software by leading industry analysts. For more information, please visit us


An Equal Opportunity/Affirmative Action Employer. Women, minorities, veterans, and people with disabilities are strongly encouraged to apply.

Job Categories: Content Management/Strategy. Job Types: Full-Time.

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