Job Description
Requisition Number: |
PT-3182 |
Job Title: |
Associate Content & Community Manager – Pottery Barn Teen |
Area of Interest: |
E-Commerce |
Division: |
Corporate Pottery Barn Teen |
City: |
San Francisco 94111 |
State/Province: |
California |
Country: |
U.S. |
Job Description: |
Responsible for leading the implementation of the new PBteen content & community online hub; leverage understanding of company and related industry trends to engage and enhance the brand community; drive innovation and grow traffic, sales and engagement.ESSENTIAL FUNCTIONS:
Overall responsibilities
- Work with manager to develop innovative and on-brand content & community initiatives to acquire and retain customers
- Work with manager to manage brand presence on multiple social media channels; increase fans/followers and their engagement
- Manage weekly and monthly reporting and analysis, including identifying areas of opportunity.
- Monitor rapidly evolving technologies and partner with Product Management team to develop and implement new functionality
- Follow and report on industry trends, best practices and competitive activity
- Partner with creative team to develop compelling, on-brand content and assets
- Support partnerships, events, stores and other key brand initiatives
- Plan and execute contests, sweepstakes, and other campaigns
Stylehouse Re-launch
- Plan launch of revamped Stylehouse, the current content & community micro-site on pbteen.com
- Execute vision and strategy, including site layout, content and marketing both for launch and ongoing
- Conduct competitive analysis and determine best practices; conduct market research and incorporate key learnings
- Manage editorial and production process, including seasonal updates, key features, and leveraging existing social media channels
- Work closely with key cross-functional partners in creative, PR, analytics, merchandising, product design, and brand marketing
- Drive creation of innovative, on-brand, engaging content and plan future strategy and features
- Ensure appropriate success metrics and tracking in order to monitor and optimize performance
|
Requirements/ Qualifications: |
- Minimum three (3) years of social media and/or content marketing experience
- Editorial experience or knowledge preferred
- Significant project management experience
- Undergraduate degree required; concentration in Marketing, Advertising, Public Relations, Journalism or related communications field preferred
- Actively involved in social media space, with a proven understanding of how to use social media tools to effectively listen, communicate, and build relationships
- Hands-on experience with online communities and social networking sites in a professional capacity, including Facebook, Twitter, Pinterest, Tumblr, Instagram and YouTube program management
- Technical understanding of existing digital platforms, emerging technologies, and integration strategies
- Excellent written communication skills, with the ability to successfully interact directly with customers and members of the community in a public forum
- Strong interpersonal skills with the ability to establish effective relationships with all levels within the company
- Effective time and project management skills, with ability to organize and prioritize efficiently
- Highly creative and self-motivated, with strong conceptual and decision making skills
- Proficient in Microsoft Excel and Powerpoint
This position is not eligible for visa sponsorship. |
Job Categories: Content Management/Strategy. Job Types: Full-Time.